Business Proposal Design System
Business Proposal Design System

Modular, Yet Cohesive B2B Proposal System for the Technology Industry

Client Name
Active Logic
Services Provided
Marketing Strategy, Page Layout, Copywriting
Industry
Software & Technology
Programs Utilized
Single Pages Spread - Banner Image

Project Overview

Proposals being needed in bulk was good for plenty of reasons in terms of the business pipeline. The extra added advantage was the fact that I was able to build out a robust, yet modular InDesign proposal system to fit the unique ways we needed to present our potential projects.

  • Page Layout & Design
  • User Experience Analysis
  • Proposal Copywriting & Editing
  • File Storage & Organization
BTS InDesign Workspace Screenshot
hurdles
Ever-Changing Content Requirements

Given the fact that this design system was for a custom software development agency, there was very seldom times that the layouts needed to be exactly the same. Projects oftentimes required drastically different features & tech stacks, requiring us to have to present our potential solution differently.

 

Where this cause holdups at times, it inevitably built out a large repository of customizable components to build out proposals quickly & properly directly within Adobe InDesign.

Dummy File Gallery

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